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JULIA GASENZER

Brockton Village Organic Farmers' Market - Branding &Identity

Brief: Design the identity and overall brand of a fictitious company. Include design of logo, business cards, print advertisement and brand merchandise.

I imagined a Toronto-based farmers' market that featured fresh, organic vegetables and fruit from local urban gardeners. The logo’s picture mark is based on a hand shovel to emphasize the homegrown and grassroots nature of the company, and is the general shape of Brockton Village. The colours throughout the poster and business cards are fresh and bright, and the merchandise is designed to be gender-neutral.